Thinking Digital: Creating the Pathway to an Emergent Digital Strategy

Categories: Digital TransformationExperience DesignAutomotiveCommunicationsConsumer and RetailFinancial ServicesHealthcareManufacturing and IndustrialMedia

"Digital transformation" used to describe an approach that favored digital products and services developed using standard design and development methodologies. In today's more fluid and dynamic environment, we propose that "thinking digital" is a better way to look at things.

This white paper explains  what we mean by a "thinking digital" approach, including two key interrelated concepts, experience design and experience technology, which work together to give organizations a competitive advantage.

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Top Authors

Yuriy Yuzifovich

Yuriy Yuzifovich

Chief Technology Officer, AI

Chet Kolley

Chet Kolley

SVP & GM, Medical Technology BU

Amit Handoo

Amit Handoo

Vice President, Client Engagement

Richard Lett

Richard Lett

VP of Healthcare Technology

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