From coupons to AI-driven connections—one company’s evolution

Accelerating growth with a digital-first collaboration

A leading digital media solutions provider specializes in personalized CPG marketing to decode shopper behavior and strengthen consumer relationships. With a focus on real-time intelligence and rapid responsiveness, this company depends on seamless access to information—making a robust Big Data Platform essential. To develop and maintain this critical infrastructure, the company turned to GlobalLogic.

The partnership between the two spans nearly a decade. Initially, GlobalLogic joined as an engineering partner, working as an extension of the solution provider’s core team to accelerate feature development and enhance its platform. As the company evolved toward digital and AI-driven services, GlobalLogic played a key role in modernizing its technology, integrating third-party solutions, and exploring emerging innovations.

This collaboration has been instrumental in transforming the company into a fully digital, AI-powered customer engagement leader—driving continuous innovation in shopper engagement and loyalty solutions.

Challenges

Recognizing the pivotal role technology plays in driving customer engagement and loyalty, the company partnered with GlobalLogic to navigate the complexities of digital transformation. Specifically, they sought expertise to:

• Enhance their core engineering team to accelerate innovation.
• Ensure seamless scalability and integration with third-party solutions.
• Support the development and ongoing maintenance of their Big Data platform.

Value created

Through their collaborative partnership, the two have advanced key engineering and AI innovations. GlobalLogic enhances the solution provider’s team with specialized technology expertise, playing a pivotal role in the company’s transformation into a digital-first delivery provider.

When it comes to the company’s Big Data platform, GlobalLogic has:

• Enhanced platform performance and efficiency.
• Managed the migration from Oozie to Airflow seamlessly.
• Improved data consumption and search capabilities with SOLR.
• Streamlined processes and workflows in NiFi.
• Implemented comprehensive unit test coverage for source code.
• Established a robust end-to-end CI/CD pipeline.

Impact

The partnership with GlobalLogic facilitated the onboarding of new business scenarios, generating up to $17M in revenue from the customer’s clients. Today, the platform efficiently handles:

• 100GB of daily data ingestion (totaling 80TB).
• ~30,000 daily buyer records.
• ~1,000,000 daily impressions from both digital and in-store sources.

Key business benefits include:

• Accelerated speed-to-market through quicker development of new features and advertising solutions.
• Enhanced AI capabilities for improved personalization and customer engagement.
• Increased operational efficiency with streamlined digital delivery.
• A scalable, future-proof technology foundation.