-
-
-
-
URL copied!
Why do you need to craft insights?
In our journey to solve problems for people, we begin by understanding the user's needs. This divergent user research process drives actionable insights. As a result, crafting insights helps fuel the entire design phase by creating products and services that resonate with user needs.
Insights also help establish an emotional connection with the problem faced by end-users. It helps bring all the stakeholders who are part of the problem-solving activity on the same page by articulating a common goal. As insights are based on human needs and desires, they inspire us to innovate and ideate on possible opportunities.
Insights are not only relevant for designers but are also helpful for all functions of your business. They pave the way from information to innovation, enabling you to positively impact lives.
What is not an insight?
It is also important to understand what is not an insight.
We often come across situations where gathered data and interview quotes are represented as insights. Data alone cannot be deemed an insight, as it is primarily in the raw form. It is on us to analyze that data and interpret it to inform insight.
Secondly, an observation can not be considered an insight until we understand the why behind it. Do not assume you have insights based on customer/user statements alone. Dig deeper to understand the motivation to get to an actionable insight.
Characteristics of a Great Insight
A good insight effectively communicates our raw learnings into actionable outcomes. The characteristics of good insights should reflect:
- Revealing: It must be non-obvious and should be novel in nature.
- Memorable: It should be crisp and concise so that it can stick with the audience.
- Inspiring: It should motivate people to go ahead and take action.
In order to craft insights, you must let go of your assumptions, stretch your thinking, and focus on being curious. These aspects help you to understand and give meaning to your raw learnings which ultimately take shape as insights.
It's time to utilize your creative confidence towards crafting insights that bring teams together, give direction and act as an anchor to innovate and make lives better for people.
Top Insights
Manchester City Scores Big with GlobalLogic
AI and MLBig Data & AnalyticsCloudDigital TransformationExperience DesignMobilitySecurityMediaTwitter users urged to trigger SARs against energy...
Big Data & AnalyticsDigital TransformationInnovationRetail After COVID-19: How Innovation is Powering the...
Digital TransformationInsightsConsumer and RetailTop Authors
Top Insights Categories
Let’s Work Together
Related Content
Unlock the Power of the Intelligent Healthcare Ecosystem
Welcome to the future of healthcare The healthcare industry is on the cusp of a revolutionary transformation. As we move beyond digital connectivity and data integration, the next decade will be defined by the emergence of the Intelligent Healthcare Ecosystem. This is more than a technological shift—it's a fundamental change in how we deliver, experience, … Continue reading The Importance & Essentials of Crafting Insights in Design Research →
Learn More
GlobalLogic wins at the 2023 Analytics Institute Awards, Dublin
*This blog was updated on Friday 16th June. The team is excited to announce that GlobalLogic was named winners of the Emerging Technology Award at last night's Analytics Institute Awards! This prestigious award recognises organisations that have successfully employed new technologies such as IoT, Edge Computing, Machine Learning, or RPA. Our submission showcased the successful application of … Continue reading The Importance & Essentials of Crafting Insights in Design Research →
Learn More
MLOps Principles Part Two: Model Bias and Fairness
Welcome back to the second instalment of our two-part series – MLOps (Machine Learning Operations) Principles. If you missed part one, which focused on the importance of model monitoring, it can be found here. This blog explores the various forms that model bias can take, whilst delving into the challenges of detecting and mitigating bias, … Continue reading The Importance & Essentials of Crafting Insights in Design Research →
Learn More
The GlobalLogic Academy Programme – a personal, introspective recollection
Ben Graham – Academy 2022 Graduate/Delivery Consultant I am currently in the DevOps capability for consulting and a recent graduate of the Academy 2022 programme which ran from September to December. I’d like to detail my thoughts on the process and share how my fellow graduates and I felt going on this journey. The GlobalLogic … Continue reading The Importance & Essentials of Crafting Insights in Design Research →
Learn More
Seven steps to break down systemic gender barriers
Despite progress over the years, women are still significantly underrepresented in tech. Systemic gender barriers – such as unconscious bias, lack of access to education, and cultural norms – can make it difficult for women to break into the tech industry. But how do we break down these barriers? Follow our simple step by step … Continue reading The Importance & Essentials of Crafting Insights in Design Research →
Learn More
MLOps Principles Part One: Model Monitoring
Machine learning (ML) has quickly become one of the most transformative technologies of our time – with applications in a wide range of industries, from healthcare and finance to retail and transportation. As organisations begin to adopt ML, they are facing new challenges arising from working with ML systems. Building, deploying and maintaining ML models … Continue reading The Importance & Essentials of Crafting Insights in Design Research →
Learn More
Share this page:
-
-
-
-
URL copied!