Out with the old?
It's no secret.
Global economic conditions have worsened. And with the fall in real incomes, customers are struggling with debt affordability and sustained trust with financial institutes. Digital and mobile banking services, 24/7 accessibility, and personalised experiences go a long way to maintaining trust. Analytics also provide a unique window into your customers' financial wellbeing, enabling you to predict and serve their needs before they become life-altering.
So this leaves us with the question, how are you building customer-led design and data into your digital strategy?