-
-
-
-
URL copied!
In the highly competitive market of the OTT industry — where the big players like Netflix, Amazon Prime, and Spotify are leading the race with a wide variety of content and immersive UI/UX experiences — setting oneself apart from other players requires an effort to understand the audience and truly cater to their needs and preferences.
The success of any OTT platform depends on these key factors: content, discovery, user interface, and user experience. Personalization — the ability to understand the audience and serve them relevant content — targets all these factors. Learn more about how to develop a successful personalization strategy for OTT and which tools and technologies to leverage for implementation.
Top Insights
If You Build Products, You Should Be Using...
Digital TransformationTesting and QAManufacturing and Industrial
Predictive Hiring (Or How to Make an Offer...
Project Management
Top Authors
Chief Technology Officer, AI
VP of Healthcare Technology
Vice President, Client Engagement
AVP, Engineering
Consultant, Engineering
Blog Categories
Let’s Work Together
Related Content
How Smart Cars Will Change Cityscapes
Which technologies do we need to improve the quality of life for people in the city and make governance more effective? What role does a car play in the city of the future, and how can it make traffic safer? GlobalLogic’s engineers are already working on solving these issues.
Learn More
Share this page:
-
-
-
-
URL copied!