Powering the Future of Smart TV with AI, Automation, and Connected Experiences

Optimizing smart TV innovation, user experience, and revenue growth

A leading smart TV and soundbar provider partnered with GlobalLogic to improve user experience, enable smart home integration, and unlock new revenue streams. The company needed to overcome slow performance, fragmented data pipelines, and limited automation in development and security processes. GlobalLogic modernized the TV platform, enhanced data architecture, and automated DevSecOps, driving efficiency and scalability. As a result, user watch time increased by 30 million hours per day, sales grew by 15-20% annually, and data corruption was reduced from 50-80% to just 1-3%.

Challenge

The client needed to overcome multiple challenges to stay competitive in the smart TV market:

Slow user experience – Smart TVs suffered from long boot times and sluggish navigation, leading to disengagement.
Lack of smart home integration – Devices lacked seamless connectivity with smart home ecosystems using the Matter protocol.
Data processing inefficiencies – Poor data collection, quality issues, and processing delays impacted ad revenue potential.
Data processing inefficiencies – Poor data collection, quality issues, and processing delays impacted ad revenue potential.

This company needed a partner to deliver a modernized TV platform, data-driven insights, and automated DevSecOps practices to sustain growth and drive new revenue opportunities.

Value Created

GlobalLogic delivered seamless integration, enhanced user experience, and data-driven insights by modernizing the client’s smart TV platform and software development processes. The team re-architected the TV OS and SDK, migrated to Chromium, enhanced media app integrations, and improved Bluetooth functionality for voice search and hands-free media controls. To ensure seamless smart home connectivity,

GlobalLogic implemented the Matter protocol, enabling interoperability between smart TVs and IoT devices. The new data architecture reduced data corruption and improved real-time insights, driving more effective advertisement-based monetization. Automated testing frameworks and DevSecOps pipelines cut defect reports by 50% and increased release cycle efficiency by 200%.

Impact

With GlobalLogic’s expertise, the client achieved measurable success:

30 million hours of additional watch time per day, driving engagement.
8,000 TVs sold per day, growing sales by 15-20% per year.
Data corruption reduced from 50-80% to just 1-3%, improving ad-based monetization.
50% fewer defect reports, improving product reliability.
200% increase in release cycle efficiency, enabling faster market launches.

The result was a smarter, faster, and more connected TV platform that delivers better experiences and stronger revenue growth.