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Retail and Consumer
The pandemic has increased the pace of digitalization and adoption of new technologies. Consumers have become more accustomed to dynamic, digitally enhanced shopping experiences thanks to marketplaces such as Amazon, Udemy, Spotify and eBay. How can you create experiences that “wow” customers in this digitally charged environment?

In this paper, you’ll learn how to use content prototypes, offers and discounts, and different ecommerce marketing techniques to deliver relevant, engaging experiences.