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"Digital transformation" used to describe an approach that favored digital products and services developed using standard design and development methodologies. In today's more fluid and dynamic environment, we propose that "thinking digital" is a better way to look at things.
This white paper explains what we mean by a "thinking digital" approach, including two key interrelated concepts, experience design and experience technology, which work together to give organizations a competitive advantage.
Top Authors
Chief Technology Officer, AI
VP of Healthcare Technology
CTO
SVP & GM, Medical Technology BU
AVP, Engineering
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