Catalina evolves from coupons to AI-driven connections

Accelerating growth with a digital-first collaboration

Catalina is a leading digital media solutions provider specializing in personalized CPG marketing to decode shopper behavior and strengthen consumer relationships. With a focus on real-time intelligence and rapid responsiveness, Catalina depends on seamless access to information—making a robust Enterprise Data Platform essential. To develop and maintain this critical infrastructure, the company turned to GlobalLogic.

The partnership between Catalina and GlobalLogic spans nearly a decade. Initially, GlobalLogic joined as an engineering partner, working as an extension of Catalina’s core team to accelerate feature development and enhance its platform. As Catalina evolved toward digital and AI-driven services, GlobalLogic played a key role in modernizing its technology, integrating third-party solutions, and exploring emerging innovations.

This collaboration has been instrumental in transforming Catalina into a fully digital, AI-powered customer engagement leader—driving continuous innovation in shopper engagement and loyalty solutions.

Challenges

Recognizing the pivotal role technology plays in driving customer engagement and loyalty, the company partnered with GlobalLogic to navigate the complexities of digital transformation. Specifically, they sought expertise to:

• Enhance their core engineering team to accelerate innovation
• Ensure seamless scalability and integration with third-party solutions
• Support the development and ongoing maintenance of their Enterprise Data Platform

Value created

Through their collaborative partnership, GlobalLogic and Catalina have advanced key engineering and innovations. GlobalLogic enhances Catalina’s team with specialized technology expertise, playing a pivotal role in the company’s transformation into a digital-first delivery provider.

When it comes to the company’s Enterprise Data Platform, GlobalLogic has:

• Enhanced platform performance and efficiency
• Managed the migration from Oozie to Airflow seamlessly
• Improved data consumption and search capabilities with SOLR
• Streamlined processes and workflows in NiFi
• Implemented comprehensive unit test coverage for source code
• Established a robust end-to-end CI/CD pipeline

Impact

The partnership with GlobalLogic facilitated the onboarding of new business scenarios, generating significant revenue from the customer’s clients.

Key business benefits include:

• Accelerated speed-to-market through quicker development of new features and advertising solutions
• Enhanced targeting capabilities for improved personalization and customer engagement
• Increased operational efficiency with streamlined digital delivery
• A scalable, future-proof technology foundation

Testimonial

“GlobalLogic’s partnership and engineering expertise has been essential for our digital journey and optimizing customer experiences. With their continued support, we are shaping the future of digital retail.”

Zubin Singh

Global EVP & CTO

Catalina Marketing