“Best New Employer Brand” and “Best Employer Brand Video” Awards for GlobalLogic Romania

We are proud to announce that we have received two significant recognitions at the Employer Branding Awards 2024 Gala: “Best New Employer Brand” and “Best Employer Brand Video”.

At this year’s Competition of Employer Branding Campaigns and Projects in Romania, GlobalLogic proudly received two awards that reflect the success of Fortech’s Brand Transition into GlobalLogic campaign. Almost 30 team members, alongside the former shareholders who founded the Fortech company 20 years ago, collaborated to bring the brand transition campaign to life and film the video that served as a key element of the entire initiative.

 

Running for 2 months, the campaign not only communicated the completion of the integration process and the transition of the Fortech brand to GlobalLogic, but it also carried a deeper, more emotional significance: it marked the end of an era for Fortech, a company with over two decades of history. The transition to GlobalLogic signified both the conclusion of a remarkable chapter and the beginning of an exciting, unknown new one. It was a heartfelt process, blending our past achievements and values with the optimism we hold for the future. 

Our focus remains on building a people-first, supportive culture that embraces acceptance and fosters a sense of belonging across regions, departments, and roles.

 

The Best New Employer Brand award recognizes that our campaign represented more than just a visual transformation. It also marked a significant moment in our company’s history, with the integration into the new chapter under GlobalLogic. It showcases that we live our values internally by prioritizing the team’s well-being, diversity, and ethical work practices, in line with our commitment to creating a positive impact on society and the planet. Additionally, this recognition significantly accelerates our strategy to establish a broader European footprint, enabling us to better serve our global customer base from a delivery perspective.

The Best Employer Brand Video award spotlights our rebranding story as seen through the creative lens of our collaborators at Komiti production company. The creative takes us down memory lane with an organic, raw, and documentary-like perspective, making the video special.

“We are incredibly honored and filled with gratitude to have received such significant recognition for our efforts. It was an absolute pleasure to be part of the brand transition from Fortech, a Romanian brand that grew for over two decades, to the international brand GlobalLogic, a Hitachi company, with a robust worldwide presence and work at such an emotional campaign. A massive shoutout to our colleagues for being the heart and soul of the entire project!

However, this is just the beginning of our journey as GlobalLogic – a journey of engineering impact through intelligent products, platforms, and services. Looking to the future, I am filled with optimism about the incredible opportunities ahead, as we are committed to continuing our pursuit of excellence, embracing innovation, and making a positive impact for society and the planet.”  Ana Cojuhari, Country Marketing Manager, Romania

We want to extend our deepest thanks to everyone who contributed to the success of this campaign: from our dedicated team members who helped in any way shape the vision to the founding shareholders who supported us from the start, and the production team. Without you, these achievements would not have been possible.

 

About The Employer Branding Awards

The Employer Branding Awards recognize projects, campaigns, and individuals that have supported the development of employer branding within companies operating in the local market. Over 140 nominations were submitted across all 15 categories in this year’s edition of the competition, which were judged by a panel of 107 HR specialists, Employer Branding experts, and Consultants.

Over the past two years, we have submitted our most impactful Fortech projects to the Employer Branding Awards, and had the pleasure of receiving several awards in recognition of our efforts: Third Place for the Employer Brand of the Year for Large Companies and Third Place for The Best Employer Brand Video in 2022 and Third Place for the Employer Brand of the Year for Large Companies and Second Place for The Best Employer Brand Video in 2023.