An Introduction to Sentiment Analysis

Insight categories: Big Data & AnalyticsAutomotiveCommunicationsConsumer and RetailFinancial ServicesHealthcareManufacturing and IndustrialMedia

Sentiment analysis and opinion mining have become an integral part of the product marketing and user experience as both businesses and consumers turn to online resources for feedback on products and services. This white paper explores the evolution and challenges of sentiment anaysis, as well as how to best leverage it.

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Author

Ashish Katrekar

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Top Authors

Chet Kolley

Chet Kolley

SVP & GM, Medical Technology BU

Ravikrishna Yallapragada

Ravikrishna Yallapragada

AVP, Engineering

Christina Gurgu

Christina Gurgu

Director, Client Engagement

Cosmin Stirbu

Cosmin Stirbu

Competency Center Manager, Engineering

Andrei Margineanu

Andrei Margineanu

Associate Vice President

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