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Americas Marketing Lead IRC255323
| Job: | IRC255323 |
| Location: | Canada - Toronto ON |
| Designation: | Director |
| Experience: | 10-15 years |
| Function: | Marketing |
| Skills: | Campaign Management, Creative / Design / Branding, Event Marketing, Marketing, Messaging/Event Architecture, Project Management |
| Work Model: | Remote |
Description:
We are a global, growing digital engineering company with 32,500+ employees in 25 countries and we want you to help us tell GlobalLogic’s story of engineering impact!
Showcasing GlobalLogic’s meaningful work, our growth strategy and our commitment to our people is key to driving employee engagement and our organization’s success.
As the Americas Marketing Lead at GlobalLogic, you will play a pivotal part in supporting one of our biggest markets. You will drive brand awareness and candidate engagement by delivering innovative marketing programs that highlight our GlobalLogic Employee Value Proposition.
We are seeking a talented, self-driven, collaborative, and highly motivated candidate with a proven background in integrated marketing and stakeholder management. Ideally, you are a data-driven marketer who brings fresh ideas, strategic focus, and a commitment to excellence every day. #LI-AG6
Requirements:
- 10+ years of regional marketing experience within a B2B/SaaS company
- Strategic and creative thinking with strengths in planning, organizing, problem-solving skills, and a passion for using data, insights, and trends to understand customer and candidate behavior with a test-and-optimize mentality.
- Background in omni-channel campaign approaches, including digital, social, web, nurture programs, email, events, webinars, syndication, sponsorships, and more.
- Knowledge of personas, buyers’ journey, campaigns tactics & content mapping to various stages of the client or candidate journey
- Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.
- Demonstrated analytical ability to track, measure, and report ROI to key stakeholders and leadership teams
- Team player with good communication skills and a proven track record in working effectively with cross-functional teams
- Sound knowledge of B2B marketing concepts with experience in marketing IT Products/Services is preferred.
- High level of digital literacy and sophisticated knowledge of Excel, Salesforce, Marketo, and CRM software.
Job Responsibilities:
- Partner with the Marketing Leadership team to help shape the GlobalLogic marketing strategy representing and advocating for regional business goals – align on these business goals with regional leadership.
- Join region heads’ leadership calls as that representative of Marketing and report back to country leads to ensure marketing activity continues to be aligned to business objectives.
- Create and oversee regional communications cadence and structure for leadership and departmental information cascade
- Adapt and localize global campaigns to best suit America’s employees and candidates.
- Partner with internal teams such as Brand and PR to create and implement strategies that enhance our brand’s visibility and reputation through customer stories and partnerships.
- Collaborate across functions to showcase GlobalLogic’s Employee Value Proposition across Americas.
- Manage and track regional Marketing program metrics to gauge impact and report to Regional leadership.
- Collaborate with Growth Marketing, particularly in the US to maximize campaigns including events to support the regional agenda.
What We Offer
Exciting Projects:Come take your place at the forefront of digital transformation! With clients across all industries and sectors, we offer an opportunity to work on market-defining products using the latest technologies.
Collaborative Environment: You can expand your skills by collaborating with a diverse team of highly talented people in an open, laidback environment — or even abroad in one of our global centers or client facilities!
Work-Life Balance:GlobalLogic prioritizes work-life balance, which is why we offer flexible work schedules and opportunities to work from home.
Professional Development:We provide continuing education classes, professional certification and training (technical, soft skills, language, and communication skills) to help you realize your professional goals. Being part of a global organization, there are additional learning opportunities through international knowledge exchanges.
Excellent Benefits:We provide our employees with competitive salaries, health and life insurance, short-term and long-term disability insurance, a matched contribution 401K plan, flexible spending accounts, and PTO and holidays