Últimas tendencias en Finanzas Digitales en LatAm: el ascenso de la banca invisible

The presentation was given by Juan Bello, VP & Head of Business, LATAM at GlobalLogic, and highlighted, among other things, how banking will continue to drive experiences and businesses, but invisibly. The expert shared his vision on the importance of technology and its role in the transformation of finance in the digital era and key trends such as the adoption of emerging technologies, digital security and the personalization of financial services.

According to Juan Bello, “ Generative Artificial Intelligence has the ability to reduce the marginal cost of financial advice to zero and deploy an era of finances supported by Artificial Intelligence, creating a paradigm in personal banking where banks will have to change how they interact with their clients .”

THE RISE OF INVISIBLE BANKING

• Banking in the AI ​​era : The expansion of Generative Artificial Intelligence will make financial advice, decision-making and operations accessible.
• Open finance and new banking models : the hyper-connected economy, based on Open Finance standards, will change the Digital Finance scenario by giving a new role to producers and intermediaries. 
• Financial Experiences with Phygital Embedded : Can embedded finance move from a Digital to a Phygital model with the emergence of new devices, Open Finance and IoT?

On the other hand, he emphasized how the emergence of new devices will enable the transition from Digitally Integrated to Phygital Integrated experiences. “A technological cultural change is necessary for the Banking, Financial Services and Insurance sector to prepare for the future ,” Bello explained, highlighting the following points:

• Flexible interoperability : Technology teams must be able to integrate quickly.
• The platform is the product : Business teams will become Product teams, representing a cultural shift from functions to product management.
• Modern software architecture : Solutions and platforms must be designed to adapt to dynamic technologies and challenges

MAIN TECHNOLOGIES

• Applied AI : It will change every aspect of digital finance, from software development processes to business decisions and next-generation interfaces: Machine Learning , Natural Language Processing (NLP) , Specialized Explainable Auditable GPTs and Robotic Process Automation (RPA) .
• Open Finance Platform – Finance is no longer restricted to banks and national borders. Hyper-connected enterprise infrastructure will reshape business and enterprise through an API-Driven ecosystem , financial inclusion , satellite services and digital monetization . This requires consideration of four key technologies: Cloud API platforms, Open Banking & Composable Banking, Blockchain and a next-generation developer experience . 
• Phygital World Technologies : The convergence of physical and digital blurs the boundaries between worlds. Through virtual and augmented reality, IoT and 5G technology , platforms can see, sense and understand context and environment. 

«At GlobalLogic, we understand the relevance of digital finance and its impact on today’s global economy. Our participation in this event gave us the opportunity to highlight how we envision the future of customized technological solutions to help financial institutions overcome new challenges and make the most of opportunities in this ever-evolving environment,» said Juan Bello.

In addition to the presentation, GlobalLogic had the opportunity to network meaningfully with industry leaders and engage in insightful discussions on the future of digital finance. This presentation reinforces the company’s commitment to driving innovation and collaborating with financial institutions to achieve successful outcomes in the digital economy.