Accelerate Your AI Journey with Impact IQ

In this Age of Intelligence, companies are doubling down on becoming data-driven, seeking to fulfill the promise that data and AI will give them a competitive edge. But despite increasing budgets, only a handful of companies are achieving meaningful business results.

AI adoption at scale remains low across industries and functional areas. Many companies still follow a traditional approach—centralizing vast amounts of data into warehouses, lakes, or lakehouses, hoping that someday, someone will figure out what to do with it. This often results in never-ending initiatives with little business value, typically led by IT without alignment with business needs.

We call this the ‘Field of Dreams‘ approach: ‘If you build it, they will come.’

From Hope to Purpose: A Problem-First Approach to AI

But while we love the movie starring Kevin Costner, hope is never a good strategy… At GlobalLogic, we believe data and AI don’t need to be big or complex to be impactful. What they need is purpose. We take a problem-first, business-driven approach to AI.

Instead of leading with a solution in search of a problem, we start by identifying a clear business challenge or opportunity. We focus on ensuring the opportunity is worth pursuing: is it feasible to implement, and will it have a meaningful business impact?

Our Impact IQ methodology helps companies move from idea to impact, accelerating their AI journey by focusing on what truly matters.

Ignite, Launch, Scale: The Three Phases of Impact IQ

1. Ignite: Spark Innovation
   We ignite innovation by identifying high-impact, feasible use cases. We work closely with our clients to understand their business landscape, align on opportunities, and ensure data and AI are considered from the start. We focus on use cases that deliver meaningful outcomes, laying the foundation for impactful AI.
2. Launch: Turn Strategy into Action
   Once opportunities are identified, it’s time to launch. This phase involves building and deploying MVPs to bring ideas to life quickly. We measure results, validate hypotheses, and make adjustments based on real feedback. The goal is to deliver value early, turning strategy into tangible outcomes.
3. Scale: Amplify Success
   Finally, we scale successful MVPs across the organization. We build the necessary infrastructure, processes, and monitoring capabilities to grow and deliver value on a larger scale. This includes monitoring for risks such as model drift and data drift, ensuring that AI solutions continue to operate responsibly and reliably.

Governance is central to all of this and a foundational element of our methodology. We believe that Responsible AI is essential for successful AI; it is not an afterthought but baked into every phase from day one. Governance ensures transparency, accountability, and alignment with enterprise values, providing the guardrails needed to scale AI responsibly and sustainably.

Building While Delivering: Scaling AI with Speed and ROI

Our approach is iterative and incremental, with each use case building on the previous one to continually enhance value. Following a business-driven approach, our Impact IQ methodology ensures that the AI strategy is fully aligned with business objectives, driven by use cases and timelines. This approach breaks inertia. Instead of a big bang, we deliver value faster, building momentum with each use case deployment.

Unlike the ‘Field of Dreams’ approach, our methodology follows what we call the ‘YouTube’ approach, where the data and AI platform deliver value while continuing to be built––just like a YouTube video that loads while you watch it. This approach provides faster ROI, increasing AI literacy and maturity with each use case, and increasing the IQ of the organization.

At GlobalLogic, we are engineering impact. We help clients use data and AI purposefully, solving real business challenges and delivering tangible value. We understand that each company is at a different stage of its AI journey, and we will meet you where you are to take you where you want to be. Our Impact IQ methodology guides companies from idea to business impact, ensuring every initiative is purposeful and impactful.

If you’re curious about how Impact IQ can accelerate your AI journey and drive real impact, get in touch and let’s talk about it. Let’s turn ideas into impact, together.

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