Thinking Digital: Creating the Pathway to an Emergent Digital Strategy

Categories: Experience DesignDigital TransformationAutomotiveCommunicationsConsumer and RetailFinancial ServicesHealthcareManufacturing and IndustrialMedia

"Digital transformation" used to describe an approach that favored digital products and services developed using standard design and development methodologies. In today's more fluid and dynamic environment, we propose that "thinking digital" is a better way to look at things.

This white paper explains  what we mean by a "thinking digital" approach, including two key interrelated concepts, experience design and experience technology, which work together to give organizations a competitive advantage.

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Top Authors

Pragya Sharma

Pragya Sharma

Trainee Software Engineer

Rashmi Shrivastava

Rashmi Shrivastava

Senior Manager, Engineering

Praveen Jha & Sumeet Gupta

Praveen Jha & Sumeet Gupta

Principal Architect, Technology & Consultant, Engineering

Chet Kolley

Chet Kolley

SVP & GM, Medical Technology BU

Rahul Vyas

Rahul Vyas

Consultant, Engineering

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