Technology provides competitive advantages to the companies by driving business values to outperform competitors in achieving commercial and non-commercial goals. James E. Bessen1 published a paper in 2017 and concluded, “Strategic use of technology explains revenue and productivity gains more than mergers and acquisitions and entrepreneurship”. Here, “Strategic use of Technology” is the key as technology itself is pretty static and delivers value only when it is embedded into the operating model to build a high performing organization.
