NFC Tag-based System with Machine Learning in Retail Marketing

Categories: Digital TransformationAI and MLConsumer and Retail

As consumers increasingly come to expect a digital experience when they shop, businesses must integrate technology into all aspects of the customer journey. Near-field communication (NFC) is one such technology that is already being used for no-contact payments with phones and credit/debit cards, but it can be applied in many more ways.

How can retailers employ near-field communication powered by machine learning as a marketing solution? In this paper, you’ll learn about the architecture of an NFC-tag system, examine the use cases all along the purchase journey, compare NFC to similar technology, and see how it can be applied now and in the future.

Authors

4aa901e7ab8295f07139911c8bed1ae6?s=256&d=mm&r=g

Author

Vashu Raghav

View all Articles

4aa901e7ab8295f07139911c8bed1ae6?s=256&d=mm&r=g

Author

Mangesh Mandlik

View all Articles

Top Insights

Best practices for selecting a software engineering partner

Best practices for selecting a software engineering partner

SecurityDigital TransformationDevOpsCloudMedia
7 RETAIL TRENDS POWERED BY MOBILE

7 RETAIL TRENDS POWERED BY MOBILE

MobilityConsumer and RetailMedia
My Intro to the Amazing Partnership Between the US Paralympics and the Telecom Industry

My Intro to the Amazing Partnership Between the...

Experience DesignPerspectiveCommunicationsMediaTechnology
Adaptive and Intuitive Design: Disrupting Sports Broadcasting

Adaptive and Intuitive Design: Disrupting Sports Broadcasting

Experience DesignSecurityMobilityDigital TransformationCloudBig Data & AnalyticsMedia

Top Authors

Yuriy Yuzifovich

Yuriy Yuzifovich

Chief Technology Officer, AI

Richard Lett

Richard Lett

VP of Healthcare Technology

Himanshu & Dhavaleshwar

Himanshu & Dhavaleshwar

Director Building Management System & Consultant, Business Solutions & SME - Energy & Utilities

Pragya Sharma

Pragya Sharma

Trainee Software Engineer

Blog Categories

  • URL copied!