Design Thinking in Product Development

Objective

To Propose a framework for integrating design thinking in Product Development

Introduction

Think of a situation where you have worked on a client project, gathered requirements, collaborated with the various stakeholders and now are ready to show the product to the end customer.
And they suddenly respond with “this is not what we were looking for”. You are back to square one and feeling deflated and defeated.

Einstein was certainly right – we can’t solve problems by using the same kind of thinking we used when we created them. We need to develop new ways of thinking in order to design better solutions, services and experiences that solve our current problems.

In this blog, we will understand what ‘Design thinking’ is all about, how to apply it and how it can fetch us an value-added outcome for any complex problem.

Framework

Design thinking requires you to do away with conventional creative processes and instead use an iterative approach which is non-linear.

What is meant by a non-linear iterative process is, whereby the output of one stage is reinforced as an input to the previous stage to help innovate, improvise and shape the final product which adds a value to the end user.