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GlobalLogic Cafe: Consumer Analytics — Metrics for Success on OTT Platforms
Today’s OTT providers need to acquire a deeper understanding of the consumer habits & choices, monitor user behavior across platforms, continuously measure metrics that matter for a better subscriber retention and minimizing churn rate.
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Published on: March 18, 2021
GlobalLogic Cafe: How Personalized Ads Work in a Cookie-Less (CTV) Environment
Ever wondered how Google manages to know so much about users likes and dislikes so accurately and how they are able to recommend solutions? The answer is by having access to relevant and accurate user data. In the AD technology space, data plays a critical role in defining the success of a business. With Google … Continue reading GlobalLogic Cafe: Consumer Analytics — Metrics for Success on OTT Platforms
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Published on: December 16, 2020
GlobalLogic Cafe: The Future of Professional Sports With AI
In recent history, AI has revolutionized how live sports data is collected, analyzed, and turned into intelligence that can drive decisions. In this GlobalLogic Cafe session, Mitchell Wasserman (COO of Sportlogiq, an AI-enabled sports analytics company), digs into the fascinating, game-changing world of AI & sports data.
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Published on: November 11, 2020
GlobalLogic Cafe: Transformation in a Post COVID-19 World
Beyond the tragic human loss, and the devastation of the global economy, COVID-19 will continue to shape the future of how we live and work and relate to each other for many years to come. This session will explore the technology transformations that will be necessary for humans and businesses in the post COVID world. … Continue reading GlobalLogic Cafe: Consumer Analytics — Metrics for Success on OTT Platforms
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Published on: July 29, 2020
