Driving 865% Sales Growth with Adobe Analytics & AEM

Growing omnichannel sales and customer engagement through digital transformation

One of the largest department store chains in the U.S. faced declining mobile conversion rates, a poor digital experience, and high customer attrition. Their legacy hybrid app lacked the features and performance needed to compete in a rapidly evolving retail landscape. GlobalLogic designed and developed a modern, responsive mobile app with advanced customer engagement features and online-offline integration. Additionally, Adobe Analytics implementation provided data-driven insights into customer behavior. This transformation led to an 865% increase in mobile sales, improved app adoption, and a 4.5-star app rating, up from 1.5.

Challenge

The client faced multiple digital commerce challenges that were limiting growth and customer engagement:

• Low mobile app conversion rates – The app had a conversion rate of less than 0.5%, significantly below industry standards.
• High customer attrition – A poor user experience led to rising abandonment rates and declining retention.
• Outdated hybrid app – The mobile app lacked critical features like loyalty integration, inventory tracking, and seamless in-store pickup options.
• Lack of data-driven insights – The absence of Adobe Analytics integration meant the retailer had little visibility into customer behavior.
• Negative brand perception – A 1.5-star app rating on Android highlighted the urgency for digital transformation.

The retailer needed a fully redesigned mobile experience with advanced analytics capabilities to regain customer trust and drive revenue.

Value Created

GlobalLogic partnered with the retailer to deliver a comprehensive mobile and analytics transformation, focusing on customer experience, data insights, and omnichannel engagement. The outdated hybrid app was replaced with a modern, modular iOS and Android application, providing a seamless and engaging user experience.

To enhance functionality, the app was redesigned with key features such as loyalty programs, mobile wallets, gift registries, buy-online-pickup-in-store (BOPIS), and centralized inventory tracking. These improvements streamlined the shopping experience, making it easier for customers to browse, purchase, and interact with the brand across channels.

Adobe Analytics integration provided real-time insights into customer behavior, allowing the retailer to track product popularity, identify high-bounce-rate pages, and analyze the customer journey. AI-driven personalization further enhanced engagement by delivering targeted content and offers based on user behavior and preferences.

GlobalLogic combined a modern mobile experience with data-driven decision-making, enabling the retailer to improve customer satisfaction, increase mobile sales, and strengthen its position in the competitive retail market.

Impact

GlobalLogic’s digital transformation delivered significant business results:

• 865% increase in mobile sales – A fully optimized app experience led to record-breaking growth in just one season.
• 4.5-star app rating – The app’s rating surged from 1.5 to 4.5, improving brand perception and customer trust.
• 10% of total revenue now driven by the app – The redesigned experience became a major revenue contributor.
• 40% reduction in cart abandonment – Improved UI, faster checkout, and personalized recommendations enhanced conversion rates.
• Data-driven decision-making – Adobe Analytics insights enabled smarter marketing, reducing inefficiencies and improving engagement.

Leveraging AI-driven analytics, omnichannel integration, and experience design enabled this retailer to transform customer engagement, boost mobile adoption, and significantly increase revenue.

GlobalLogic’s AI-powered retail transformation delivered record-breaking mobile sales, improved brand perception, and revolutionized customer engagement with Adobe Analytics & AEM.