Transforming Mobile Retail with a Data-Driven Digital Strategy

Enhancing customer engagement with digital retail innovation

A global mobile brand needed to modernize its retail experience to meet evolving customer expectations and improve engagement. The company partnered with GlobalLogic to develop a comprehensive digital strategy, designing interactive touchpoints and analytics-driven insights to enhance product discovery, streamline in- store experiences, and improve sales performance.

Challenge

The client needed a retail transformation strategy to create an engaging, interactive in- store experience while maintaining global consistency across diverse markets. Key challenges included:

• Fragmented customer experience – Retail journeys lacked a seamless connection between digital and physical touchpoints.
• Limited product discovery tools – Customers needed more intuitive ways to compare products and find the right fit.
• Lack of data-driven insights – Retail teams struggled to track user interactions and optimize store layouts.
• Scalability across markets – The solution needed to work across different store formats, from partner retailers to flagship stores.

The company required a flexible, scalable, and insights-driven retail strategy to stay ahead in an increasingly competitive market.

Value Created

GlobalLogic partnered with the client to design and implement a comprehensive customer journey framework, guiding in-store experiences with digital touchpoints. The team developed an interactive retail solution that included large-format touchscreen displays and personalized product recommendations, making it easier for customers to explore and compare devices.

A custom analytics platform tracked customer interactions, helping retail teams optimize store layouts and refine marketing strategies based on real-time insights. The solution also introduced cloud-based digital applications, ensuring seamless updates and consistency across global store locations.

Integrating these innovations meant enhanced engagement, improved decision- making, and strengthened the client’s competitive position in the mobile market.

Impact

GlobalLogic’s digital transformation strategy reshaped the in-store experience, delivering measurable results:

• Increased customer engagement by 40% through interactive product exploration tools.
• Enhanced retail efficiency with data- driven insights guiding store optimizations.
• Seamless integration across markets with a scalable, cloud-based retail solution.
• Improved sales performance through better product discovery and guided purchasing experiences.

With a fully digitized, insights-driven retail experience, the client now delivers a more engaging, customer-centric shopping journey across its global stores.

GlobalLogic’s digital retail strategy empowered a global mobile brand to enhance customer engagement, optimize store layouts, and drive sales through data-drive insights.