The Transition from Third-Party to First-Party Data
Introduction Data is the key to understanding behavior, patterns, and insights. Without data, it is incredibly complicated to gain the knowledge to decide the right actions to meet objectives. Therefore, collecting the right data is a crucial aspect of a data and analytics platform. But recent events show that the way organizations collect customer … Continue reading The Transition from Third-Party to First-Party Data
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Published on: February 8, 2022