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Streaming Services

Innovate, personalize, and monetize OTT experiences for a competitive edge

Reimagining OTT for the future

GlobalLogic’s Streaming Services empower OTT providers to elevate user engagement, unlock new revenue streams, and optimize platform efficiency. We help create a seamless and scalable OTT ecosystem from AI-driven personalization to advanced ad-tech integration. Collaborate with us to deliver captivating experiences and maximize your platform’s potential.

How we help

Transforming streaming platforms for growth and innovation

GlobalLogic helps OTT providers deliver personalized, efficient, and scalable streaming services. With expertise in platform engineering, data analytics, and ad-tech integration, we ensure seamless user experiences while driving monetization and operational excellence.

Our capabilities

Powering next-generation OTT solutions

GlobalLogic enables OTT providers to redefine user engagement, streamline operations, and maximize revenue with tailored, cutting-edge solutions.

OTT Platform Engineering

Deliver robust, end-to-end OTT platforms using microservices, serverless architecture, and cloud-native technologies for unmatched scalability and performance.

Advanced Ad-Tech Integration

Implement dynamic ad insertion, server-side ad tech solutions, and personalized targeting to boost advertising revenues while maintaining seamless user experiences.

AI-Driven Personalization

Leverage AI and machine learning to develop advanced recommendation engines, improve user retention, and enhance engagement through A/B testing and real-time analytics.

Monetization Strategies

Design innovative revenue models, including tiered subscriptions, in-app purchases, and pay-per-view features, tailored to evolving consumer needs.

Video Content Delivery and Optimization

Optimize content delivery with state-of-the-art content delivery networks (CDNs), encoding/transcoding technologies, and adaptive streaming for exceptional video quality.

QA and Testing at Scale

Employ comprehensive QA processes, automated testing, and 360° testing frameworks to ensure flawless streaming experiences across all devices and platforms.

Data Analytics and Business Intelligence

Build powerful analytics pipelines to provide real-time insights, user behavior predictions, and visualized data that drive decision-making and platform evolution.

AI/ML-Powered Solutions

Integrate AI-driven tools such as chatbots, virtual assistants, and predictive analytics to enhance platform usability and operational efficiency.

Device Compatibility and Scalability

Develop applications and interfaces for Smart TVs, mobile devices, game consoles, and web platforms to ensure seamless accessibility and scale to global audiences.

Delivering intelligent products, platforms, and services across the streaming ecosystem

Media supply chain

Streamline content creation and distribution with optimized workflows, advanced encoding, and scalable delivery networks.

AI transformation

Leverage AI and machine learning to power personalized user experiences, predictive analytics, and operational efficiency.

Monetization

Unlock new revenue streams with advanced ad-tech integration, tiered subscriptions, and data-driven monetization strategies.

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OTT applications built and certified by our streaming technology experts
Engineering media & entertainment impact

Our real-world impact in action

Discover how GlobalLogic delivers transformative results for leading OTT providers.

Boosting Monetization with AI-Powered Ad-Tech

Integrated advanced ad-tech solutions, including dynamic ad insertion and targeted advertising, to help an OTT provider maximize revenue without compromising user experience.

Optimizing User Engagement with Personalization

Deployed AI-powered recommendation engines and real-time data analytics to refine user personalization strategies, driving greater retention and satisfaction.

Ensuring Seamless Streaming with QA and Automated Testing

Implemented scalable automated testing frameworks and comprehensive QA processes to ensure flawless streaming across devices and platforms.

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FAQs

Your Streaming Services questions, answered

Learn how GlobalLogic’s Streaming Services empower OTT providers to deliver exceptional user experiences, optimize operations, and unlock new revenue streams.

  • What challenges does Streaming Services address for OTT providers?
    Streaming Services tackles key issues like platform inefficiencies, user engagement, and revenue generation. It focuses on removing content delivery bottlenecks, enhancing personalization with AI-powered tools, and integrating monetization strategies like targeted advertising and tiered subscriptions.
  • How does GlobalLogic improve streaming platform performance?
    By addressing resource utilization and identifying bottlenecks in server capacity or content delivery, GlobalLogic ensures smooth platform performance. Our solutions include continuous optimization and performance monitoring to maintain seamless user experiences.
  • What personalization features does GlobalLogic offer for OTT platforms?
    GlobalLogic integrates AI-powered recommendation engines, user engagement metrics, and A/B testing into OTT platforms. These features help refine personalization strategies and increase user retention through tailored content recommendations.
  • What role does AI/ML play in GlobalLogic’s OTT solutions?
    AI and ML power various aspects of Streaming Services, from predictive analytics and automated testing to recommendation engines and virtual assistants. These technologies enhance usability, operational efficiency, and personalization.
  • How does GlobalLogic support monetization for OTT providers?
    Our monetization strategies include advanced ad-tech integration, tiered subscriptions, pay-per-view models, and targeted advertising. We analyze user behavior data to enable data-driven pricing and optimize ad performance.
Get in touch

Let’s start engineering impact together.

GlobalLogic provides unique experience and expertise at the intersection of data, design, and engineering.