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Europe Marketing Lead IRC255317
| Job: | IRC255317 |
| Location: | Romania |
| Designation: | Director |
| Experience: | 10-15 years |
| Function: | Marketing |
| Skills: | Campaign Management, Creative / Design / Branding, Event Marketing, Marketing, Messaging/Event Architecture, Project Management |
| Work Model: | Remote |
Description:
We are a global, growing digital engineering company with 32,500+ employees in 25 countries and we want you to help us tell GlobalLogic’s story of engineering impact! Showcasing GlobalLogic’s meaningful work, our growth strategy and our commitment to our people is key to driving employee engagement and our organization’s success.
As the Europe Marketing Lead at GlobalLogic, you will play a pivotal part in supporting one of our biggest markets. You will drive brand awareness, growth, and candidate engagement by delivering innovative marketing programs that highlight our differentiated offerings and GlobalLogic’s Employee Value Proposition.
We are seeking a talented, self-driven, collaborative, and highly motivated candidate with a proven background in integrated marketing and stakeholder management. Ideally, you are a data-driven marketer who brings fresh ideas, strategic focus, and a commitment to excellence every day. You should be located in either Poland or Romania.
Do not miss your chance – we are looking forward to your application!
#LI-TZ1
Requirements:
- 10+ years of regional marketing experience within a B2B/SaaS company
- Sound knowledge of B2B marketing concepts with experience in marketing IT Products/Services
- Experience in Growth and Talent marketing
- Strategic and creative thinking with strengths in planning, organizing, problem-solving skills, and a passion for using data, insights, and trends to understand customer and candidate behavior with a test-and-optimize mentality.
- Background in omni-channel campaign approaches, including digital, social, web, nurture programs, email, events, webinars, syndication, sponsorships, and more.
- Knowledge of personas, buyers’ journey, campaigns tactics & content mapping to various stages of the client or candidate journey
- Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.
- Demonstrated analytical ability to track, measure, and report ROI to key stakeholders and leadership teams
- Team player with good communication skills and a proven track record in working effectively with cross-functional teams
- High level of digital literacy and sophisticated knowledge of Excel, Salesforce, Marketo, and CRM software.
Job Responsibilities:
- Partner with the Marketing Leadership team to help shape the GlobalLogic marketing strategy representing and advocating for regional business goals – align on these business goals with regional leadership.
- Join region heads’ leadership calls as that representative of Marketing and report back to country leads to ensure marketing activity continues to be aligned to business objectives.
- Create and oversee regional communications cadence and structure for leadership and departmental information cascade.
Adapt and localize global campaigns to best suit Europe’s clients and candidates. - Partner with internal teams such as Brand and PR to create and implement strategies that enhance our brand’s visibility and reputation through customer stories and partnerships.
- Own and drive employer branding initiatives across the Europe region, collaborating with HR, Talent Acquisition, and regional leadership to develop and execute strategies that strengthen GlobalLogic’s reputation as an employer of choice, enhance talent attraction, and foster employee engagement.
- Collaborate across functions to showcase GlobalLogic’s Employee Value Proposition across Europe.
Manage and track regional Marketing program metrics to gauge impact and report to Regional leadership.
Was wir anbieten
Empowering Projects: With 500+ clients spanning diverse industries and domains, we provide an exciting opportunity to contribute to groundbreaking projects that leverage cutting-edge technologies. As a team, we engineer digital products that positively impact people’s lives.
Empowering Growth: We foster a culture of continuous learning and professional development. Our dedication is to provide timely and comprehensive assistance for every consultant through our dedicated Learning & Development team, ensuring their continuous growth and success.
DE&I Matters: At GlobalLogic, we deeply value and embrace diversity. We are dedicated to providing equal opportunities for all individuals, fostering an inclusive and empowering work environment.
Career Development: Our corporate culture places a strong emphasis on career development, offering abundant opportunities for growth. Regular interactions with our teams ensure their engagement, motivation, and recognition. We empower our team members to pursue their career goals with confidence and enthusiasm.
Comprehensive Benefits: In addition to equitable compensation, we provide a comprehensive benefits package that prioritizes the overall well-being of our consultants. We genuinely care about their health and strive to create a positive work environment.
Flexible Opportunities: At GlobalLogic, we prioritize work-life balance by offering flexible opportunities tailored to your lifestyle. Explore relocation and rotation options for diverse cultural and professional experiences in different countries with our company.