Replica studios partners with google cloud and GlobalLogic to unveil “living games” with generative AI voice capabilities
Replica’s Voice Lab Generates Infinite Characters Adapting to a Game’s Story and Environment Cues in Real-Time
Los Angeles, Calif., and San Jose, Calif. —March 18, 2024—Replica Studios, an artificial intelligence (AI) voice technology company, announces its collaboration with Google Cloud, GlobalLogic, a Hitachi Group Company, to enhance game production, gameplay, and distribution, ushering in a new era of Living Games.
Powering the next generation of Living Games, Replica Studio’s Voice Lab technology breathes new life into non-player characters (NPCs) and stories with advanced, cost-effective generative AI. Replica’s Voice Lab takes cues from a prompt to generate a unique voice, and when combined with Google’s Gemini Pro model, can utilize a game’s assets, environment, and lore to create a cast of thousands of diverse characters with unique voices, personalities, motivations, and behaviors.
“A challenge I hear most from game developers is scalability, especially in massive open-world games,” said Shreyas Nivas, CEO of Replica Studios. “From believably populating bustling cities and markets in today’s most popular games, it’s meticulous work creating each character–even basic NPCs–sometimes in the thousands. We knew there was a better way, and we have the best partners in GlobalLogic and Google Cloud to show what’s possible at such a large scale.”
With Replica Voice Lab, developers can instantly and ethically create thousands of character voices that impact storytelling, believability, depth, and even comedic timing. Replica Studios recently announced its agreement with SAG-AFTRA, promoting best practices around ethics, security, and contracts for voice actors in games. Similarly, Voice Lab voices are sourced from Replica’s library of contracted actors authentically representing a range of characters available to the platform’s user. For example, developers can provide prompts like “Alan, the druid of the enchanted forest, wise and strong,” “Fiona, a royal emissary with an Eastern European accent,” or “an Italian mob boss with a heart condition.”
“Integrating enterprise-grade, scalable generative AI into the gaming experience via Voice Lab marks a significant leap for developers,” says David Wolf, Group Vice President Communications, Media, and Entertainment Business at GlobalLogic. “Our collaboration with Replica Studios has been truly exhilarating, allowing us to leverage GlobalLogic’s AI expertise to authentically–and responsibly–tap into Voice Lab’s extensive library. This partnership will undeniably revolutionize the game development landscape and fundamentally change the way games are made.”
Building on assets created by Synty Studios to enable game developers, GlobalLogic created a vast environment and story demonstrating the power of Replica’s Voice Lab, enabling dynamic player interactions and showcasing the strength of Google Cloud's support for AAA games using this technology.
“Replica’s Voice Lab uses cutting-edge Google AI to push the boundaries of what is possible in games, creating possibilities for entirely new player experiences,” states Jack Buser, Director for Games, Strategic Industries at Google Cloud. “Replica Studios, GlobalLogic, and Google Cloud are ushering in a new era of Living Games that will define the next generation of interactive entertainment.”
Combined with Google’s Gemini Pro model, Voice Lab dynamically creates character attributes like intelligence, memory, motivations, and personality, enabling players to have natural, unscripted conversations with NPCs at runtime. This feature eliminates the need for repetitive dialogues that can break immersion and scripted pre-recorded lines of dialogue for secondary, tertiary, or crowd characters.
To schedule a meeting with our teams and experience Living Games, visit https://www.replicastudios.com/living-games.
About Replica Studios
Replica Studios is a generative AI company headquartered in the US and Australia. It has developed a world-leading AI voice platform for video games, film, and metaverse experiences. Since launching the platform in 2019, Replica has been at the forefront of the AI voice revolution, leading the way with its best-of-class ethical approach. Thousands of game developers have utilized Replica to enrich their projects with licensed voices. For more information, visit www.replicastudios.com.
About GlobalLogic
GlobalLogic (www.globallogic.com) is a leader in digital engineering. We help brands across the globe design and build innovative products, platforms, and digital experiences for the modern world. By integrating experience design, complex engineering, and data expertise—we help our clients imagine what’s possible and accelerate their transition into tomorrow’s digital businesses. Headquartered in Silicon Valley, GlobalLogic operates design studios and engineering centers around the world, extending our deep expertise to customers in the automotive, communications, financial services, healthcare and life sciences, manufacturing, media and entertainment, semiconductor, and technology industries. GlobalLogic is a Hitachi Group Company operating under Hitachi, Ltd. (TSE: 6501), which contributes to a sustainable society with a higher quality of life by driving innovation through data and technology as the Social Innovation Business.
For press inquiries, please contact:
Maria Consuelo Gonima for Replica Studios