Electronic retailing is the business of selling goods and services using the Internet as the primary distribution channel. Electronic retailing purchasing (i.e., online shopping) has exploded in the past few years, with an estimated 750 million people using the Internet as a transaction channel (a rise of 40% over the past two years).

This phenomenon has led to a rush by traditional brick-and-mortar companies, as well as newer online companies, to build Internet retail sites and provide mobile commerce capabilities to their customers. Furthermore, the realization that shopping is a very social activity has led companies to bring this interaction to the traditional shopping cart. Companies are now using data and related web analytics to drive customer loyalty programs, cross-sell, up-sell, and provide other promotions offered through their solutions. However, this urgency has also led to a large number of e-tailing issues, including faulty shopping site design, poor customer experience, payment processing errors and security and privacy violations.

Focus Areas

GlobalLogic has extensive experience developing and supporting e-tailing solutions, including:

	Social Commerce: Social shopping communities that assist a buyer's decision-making process through the collaboration of product discovery and rating engines
	E-commerce: Strategies for creating a differentiated and unique shopping experience
	M-commerce: Solutions that enable customers to shop online at any time in any location through their mobile devices

Key Solution Offerings

	Search Engine Optimization
	Usability and Design
	Online Advertising
	Inventory Management Systems
	Data Warehousing and Business Intelligence
	CRM
	Payment Processing Gateways
	Loyalty Management
	Fraud Detection
	Mobile Purchasing and Payments